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Blogging is a great way to get the word out about your product, expertise or anything that's on your mind. WordPress is one of the most popular blogging applications, readily available on a lot of web hosts. In this course you will configure WordPress options and customize its appearance. We explore options for blog topics and getting the word out about your blog. You will write blog entries, publish them and then set up accounts for allowing access to your blog. Book Included. Details

2040346

Location : Online

Cost: $255.00

Instructor : Online Class Instructor 

Start Date: upon registration



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Increase your online savvy and ability to position yourself and your organization for greater success. Experience the interaction and big take-aways from studying with top-notch professionals. Your instructors not only work with these tools every day, but speak at national conferences and train others. Your teachers have tips you have not discovered yet. Learn more about Google Analytics, Google apps for business, and Google+ . Acquire new tips and techniques. Just one new tip can mean greater productivity, effectiveness and even profitability for your work. Three one-month courses.

2040344

Location : Online

Cost: $495.00

Instructor : Jeff Kart 

Start date: 02/06/17



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It seems that nearly everyone is carrying and using a smart phone these days. Whether you favor the Android, iPhone or Blackberry platforms, once you get used to having Internet access with you “everywhere” you go, it’s hard to be unplugged. Smart organizations across the globe are investing in building smartphone applications. The challenge with traditional smartphone applications is that development is highly technical and very expensive. In this four week course, we will provide you with step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android and iPhone platforms. This course is ideal for business owners and executives who want to understand how smartphone applications can be inexpensively built and also for technical users who want to understand to how quickly deploy smartphone applications. NOTE – This course will not include any programming. At the end of this course, each participant will discover how easy they can build smart phone applications for their businesses, without any of the programming which is normally required. Agenda Unit 1 - Why your organization should leverage smart phones - Ideas for smartphone applications - The smartphone landscape & platform options - RSS feeds explained - What is twitter? - What is Facebook? - What is YouTube? - What is a blog? - What are QR codes? - Web apps vs smart phone applications - Building your first application Unit 2 - Building your second application - Basic image manipulation for smart phone use - Sharing your application with others - Previewing your application on a smart phone - Tracking your application usage Unit 3 - Building your third application (2 week project) - Options for monetizing your application - Understanding publishing guidelines for applications Unit 4 - Deploying to the App Stores - Monetizing through AdMob - App builder roundup

2040339

Location : Online

Cost: $245.00

Instructor : Dan Belhassen  

Start date: 03/06/17



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Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your website traffic, doing search engine optimization, and how to successfully employ online advertising. Relevant for any type of organization, including businesses, companies, non-profits, and government agencies. No eMarketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions. Three one month courses.

2040329

Location : Online

Cost: $495.00

Instructor : Suzanne Kart 

Start date: 02/06/17



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If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool. You’ll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leverage more success from their website. Agenda Unit 1 Key analytics -Importance of tracking your website -Introduction to Google Analytic -Installing Google Analytics to your site -Learning from visual analytics -Key analytics you should be reviewing weekly Unit 2 Understanding your website visitors -Understanding your website traffic -Understanding your visitors -Turning visitor traffic into profit -Search engine optimization (SEO) primer -Understanding search engine traffic -Determining high value keywords for SEO Unit 3 Key Techniques -Creating and using Goals -How to build a abandonment funnel -Optimizing your site based on funnel feedback -Creating and using Campaign Tracking Unit 4 eCommerce and ROI -eCommerce tracking -Calculating ROI from online advertising -Custom Reporting -Creating and using Advanced Segments -How to track across multiple domains -How to become Google Analytics Certified Partner

2040333

Location : Online

Cost: $195.00

Instructor : Susan Hurrell 

Start date: 02/06/17



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Google has variety of web-based applications and tools to help you become more productive, including Gmail, Google Calendar, Drive, Hangouts, Documents, Spreadsheets, Presentations, and more. Move beyond the basic features you figured out on your own. Be able to use them to work collaboratively and increase productivity. Learn how to run online meetings and webinars. Learn the ins and outs of all the tools Google has to help you become more productive and improve your work communication skills. You will learn time saving tips and strategies to get more done in your work and personal life. Agenda Unit 1 Google Mail Composing, sending, and reading, and replying to email Organizing and searching email Managing account settings and contacts Using Chat, Apps, and other short-cuts Unit 2 Google Calendar Setting up Google Calendar Creating and editing events and tasks Sharing calendars and responding to invitations Notifications and printing Time saving tips and add-ons Unit 3 Using Google Drive: Documents, Spreadsheets, Forms, Presentations Google Drive and storage of online files Documents Spreadsheets and Forms Presentations Unit 4 Google Hangouts, Sites, Search, Chrome Hangouts - online meetings Beyond the search bar - advance google search strategies Creating a website with Google Sites Google Chrome

2040332

Location : Online

Cost: $195.00

Instructor : Jennifer Selke 

Start date: 03/06/17



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Inbound marketing is a way to help potential customers find you through organic search. It is a process of using your website in a way that attracts visitors naturally through search engines, the blogosphere, and social media. Inbound marketing is more effective than outbound marketing, where you push sales messages to your potential customers. Inbound marketing is the future of the way we market in the 21st century. Discover how to attract customers to your site, what kind of content to share with them, how to use landing pages and forms to collect names and email address, and how to implement lead-nurturing campaigns that result in sales. Three one-month courses.

2040334

Location : Online

Cost: $495.00

Instructor : Suzanne Kart 

Start date: 02/06/17



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With over 100 million users, Instagram is a marketing gold mine. Discover ways to have your audience generate excellent content for you. Build your community while doing it. Learn how to make hashtags work for you, how to make and keep your followers happy and how a small input can cause exponential growth. We''ll also explore Dos and Don''ts of Instagram to get you on the fast track to success. Make the most of Instagram and lead your business to unending exposure. An Android or iOS device is needed to take full advantage of the exercises in this class. Agenda Unit 1 Setting Up For Success Basic functions of Instagram including tips on shooting photos using the Instagram app How to edit and enhance photos taken with Instagram Forming a voice for an Instagram account in alignment your overall marketing and business goals Getting the attention of your target audience Building a strong social plan to reach your goals Case studies of commercial & individual Instagram accounts Unit 2 Creative Content Telling the story through pictures Types of photos to post - your own and others Exploring Photo Challenges The perfect Giveaway formula Creative ways businesses are using Instagram Unit 3 Engaging & Building Your Community Spotlight on your community & others How small input can cause exponential growth How to make hashtags work for you Starting your own hashtags with purpose Business case studies and best practices for community engagement Unit 4 Dos & Don’ts of Instagram and Must-have Photo Apps Insta-etiquette The importance of measuring success and how to move forward based on data collected Photo apps for easy & flawless mobile editing Photo apps for creation and making visually appealing images on-the-goRequirementsInternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

2040325

Location : Online

Cost: $195.00

Instructor : Nicole Siscaretti 

Start date: 02/06/17



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Inbound marketing is a process of using your website in a way that it attracts visitors naturally through search engines, the blogosphere, and social media. The average human today is inundated with more than 2000 outbound marketing interruptions per day – and we’re all figuring out how to block them. Caller ID, spam filters, TiVo, and satellite radio are all things we use today so that we can avoid being marketed to. In this course, you will discover how to attract customers to your site, what kind of content to share with them, how to use landing pages and forms to collect names and email address, and how to implement lead-nurturing campaigns that result in sales. Agenda Unit 1 What inbound marketing is and does -Inbound versus outbound marketing – a history -Why outbound marketing doesn’t work as well as it used to -Why inbound marketing works -Basic SEO – how our potential customers find you online Unit 2 Your inbound marketing plan -Creating an inbound marketing plan -Creating a powerful website – the cornerstone of your inbound marketing effort -Creating a blog – why you need one and what it can do for you -Creating calls to action and landing pages Unit 3 Generating Traffic -The best ways to help the right people find you -Social media – what goals to set and what platforms to focus on -How to get people to convert from just being a visitor to your site to becoming a lead -Benchmarks and conversion rates Unit 4 Lead Nurturing -Lead Nurturing basics -Why you shouldn’t try to close the sale on the first website visit -How to write effective drip email campaigns -Is there such a thing as too many emails? -Email benchmarks – open rates, click through rates, bounce rates

2040335

Location : Online

Cost: $195.00

Instructor : Suzanne Kart 

Start date: 02/06/17



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More than half of US consumers who’ve made a purchase on their smartphone have done so in response to a mobile marketing message. Analysts forecast smartphone sales will surpass 1 billion by the end of 2016. China hit around 986.3 million mobile connections in December 2012. In the UK, mobile marketing is a multi-billion pound industry. Obviously, the way consumers are interacting with brands and connecting to the world is evolving. If phrases such as location based marketing, mobile payments, QR codes, applications, mobile coupons and social networks almost cause you an anxiety attack, this class is for you. Increase your understanding of the mobile experience, especially smartphones and how you can leverage their capabilities to retain current customers and gain new ones. Agenda Unit 1 Understanding the Mobile Experience -The reach of mobiles -The impact of smartphones -The growth of tablets Unit 2 Mobile Marketing Basics -QR codes -Mobile applications -Mobile-optimized websites -Mobile payment -Social location sharing -Social networking -Comparison to desktop marketing Unit 3 Customer Relations -Strategies to connect with current customers -Strategies to recruit new customers -Ideas for using QR codes, social location sharing, social networks, mobile apps, mobile optimized websites, etc. Unit 4 Maintaining Your Brand -Keeping your message consistent -Customer service is marketing -Reputation management -What to monitor -Handling attacks

2040338

Location : Online

Cost: $195.00

Instructor : Simon Salt 

Start date: 02/06/17



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Get involved in the move from in-person to online communication. Learn what social media are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. For anyone interested in social media. Agenda Unit 1: How Marketing has Changed and Where Social Networks Fit? How is marketing changing? Who is your customer & where are they online? What role does content play? What are the trends on the horizon? Unit 2: Where to Start? Strategy, Listening, & Accounts Start with a plan: Developing a social media marketing strategy. Where does listening & engagement fit into strategy? Learning to use some basic tools How are organizations are using social media? Unit 3: What Do Social Networks Fit in Your Business? General overview of social sites that may fit your marketing goals. Where are your customers and how are they using social media? How to set up social network profiles? Can you measure the return on your investment? Unit 4: Using Facebook to Promote Your Brand and Engage Your Customers The Basics of Facebook: Personal & Business Applications How to Set-up Your Facebook Page Using Content and Posts to Boost Engagement Case Studies on How BusineRequirementsInternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

2040323

Location : Online

Cost: $195.00

Instructor : Jennifer Selke 

Start date: 02/06/17



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Students who are familiar with programming in Java will expand their skills to include the development of web applications using Java Server Pages. Students will create Java Servlets and JavaBeans. Students will write JSP applications that use Session variables and that access a database. This course includes 2 courses: Java Server Pages and Java Enterprise. Details

2040369

Location : Online

Cost: $1,375.00

Instructor : Online Class Instructor 

Start Date: upon registration



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