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Increase your online savvy and ability to position yourself and your organization for greater success. Experience the interaction and big take-aways from studying with top-notch professionals. Your instructors not only work with these tools every day, but speak at national conferences and train others. Your teachers have tips you have not discovered yet. Learn more about Google Analytics, Google apps for business, and Google+ . Acquire new tips and techniques. Just one new tip can mean greater productivity, effectiveness and even profitability for your work. Three one-month courses.

2040344

Cost: $495.00

Start date: 09/05/17



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Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your website traffic, doing search engine optimization, and how to successfully employ online advertising. Relevant for any type of organization, including businesses, companies, non-profits, and government agencies. No eMarketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions. Three one month courses.

2040329

Cost: $495.00

Start date: 09/05/17



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If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool. You’ll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leverage more success from their website. Agenda Unit 1 Key analytics -Importance of tracking your website -Introduction to Google Analytic -Installing Google Analytics to your site -Learning from visual analytics -Key analytics you should be reviewing weekly Unit 2 Understanding your website visitors -Understanding your website traffic -Understanding your visitors -Turning visitor traffic into profit -Search engine optimization (SEO) primer -Understanding search engine traffic -Determining high value keywords for SEO Unit 3 Key Techniques -Creating and using Goals -How to build a abandonment funnel -Optimizing your site based on funnel feedback -Creating and using Campaign Tracking Unit 4 eCommerce and ROI -eCommerce tracking -Calculating ROI from online advertising -Custom Reporting -Creating and using Advanced Segments -How to track across multiple domains -How to become Google Analytics Certified Partner

2040333

Cost: $195.00

Start date: 09/05/17



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Inbound marketing is a way to help potential customers find you through organic search. It is a process of using your website in a way that attracts visitors naturally through search engines, the blogosphere, and social media. Inbound marketing is more effective than outbound marketing, where you push sales messages to your potential customers. Inbound marketing is the future of the way we market in the 21st century. Discover how to attract customers to your site, what kind of content to share with them, how to use landing pages and forms to collect names and email address, and how to implement lead-nurturing campaigns that result in sales. Three one-month courses.

2040334

Cost: $495.00

Start date: 09/05/17



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With over 100 million users, Instagram is a marketing gold mine. Discover ways to have your audience generate excellent content for you. Build your community while doing it. Learn how to make hashtags work for you, how to make and keep your followers happy and how a small input can cause exponential growth. We''ll also explore Dos and Don''ts of Instagram to get you on the fast track to success. Make the most of Instagram and lead your business to unending exposure. An Android or iOS device is needed to take full advantage of the exercises in this class. Agenda Unit 1 Setting Up For Success Basic functions of Instagram including tips on shooting photos using the Instagram app How to edit and enhance photos taken with Instagram Forming a voice for an Instagram account in alignment your overall marketing and business goals Getting the attention of your target audience Building a strong social plan to reach your goals Case studies of commercial & individual Instagram accounts Unit 2 Creative Content Telling the story through pictures Types of photos to post - your own and others Exploring Photo Challenges The perfect Giveaway formula Creative ways businesses are using Instagram Unit 3 Engaging & Building Your Community Spotlight on your community & others How small input can cause exponential growth How to make hashtags work for you Starting your own hashtags with purpose Business case studies and best practices for community engagement Unit 4 Dos & Don’ts of Instagram and Must-have Photo Apps Insta-etiquette The importance of measuring success and how to move forward based on data collected Photo apps for easy & flawless mobile editing Photo apps for creation and making visually appealing images on-the-goRequirementsInternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

2040325

Cost: $195.00

Start date: 09/05/17



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Inbound marketing is a process of using your website in a way that it attracts visitors naturally through search engines, the blogosphere, and social media. The average human today is inundated with more than 2000 outbound marketing interruptions per day – and we’re all figuring out how to block them. Caller ID, spam filters, TiVo, and satellite radio are all things we use today so that we can avoid being marketed to. In this course, you will discover how to attract customers to your site, what kind of content to share with them, how to use landing pages and forms to collect names and email address, and how to implement lead-nurturing campaigns that result in sales. Agenda Unit 1 What inbound marketing is and does -Inbound versus outbound marketing – a history -Why outbound marketing doesn’t work as well as it used to -Why inbound marketing works -Basic SEO – how our potential customers find you online Unit 2 Your inbound marketing plan -Creating an inbound marketing plan -Creating a powerful website – the cornerstone of your inbound marketing effort -Creating a blog – why you need one and what it can do for you -Creating calls to action and landing pages Unit 3 Generating Traffic -The best ways to help the right people find you -Social media – what goals to set and what platforms to focus on -How to get people to convert from just being a visitor to your site to becoming a lead -Benchmarks and conversion rates Unit 4 Lead Nurturing -Lead Nurturing basics -Why you shouldn’t try to close the sale on the first website visit -How to write effective drip email campaigns -Is there such a thing as too many emails? -Email benchmarks – open rates, click through rates, bounce rates

2040335

Cost: $195.00

Start date: 09/05/17



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More than half of US consumers who’ve made a purchase on their smartphone have done so in response to a mobile marketing message. Analysts forecast smartphone sales will surpass 1 billion by the end of 2016. China hit around 986.3 million mobile connections in December 2012. In the UK, mobile marketing is a multi-billion pound industry. Obviously, the way consumers are interacting with brands and connecting to the world is evolving. If phrases such as location based marketing, mobile payments, QR codes, applications, mobile coupons and social networks almost cause you an anxiety attack, this class is for you. Increase your understanding of the mobile experience, especially smartphones and how you can leverage their capabilities to retain current customers and gain new ones. Agenda Unit 1 Understanding the Mobile Experience -The reach of mobiles -The impact of smartphones -The growth of tablets Unit 2 Mobile Marketing Basics -QR codes -Mobile applications -Mobile-optimized websites -Mobile payment -Social location sharing -Social networking -Comparison to desktop marketing Unit 3 Customer Relations -Strategies to connect with current customers -Strategies to recruit new customers -Ideas for using QR codes, social location sharing, social networks, mobile apps, mobile optimized websites, etc. Unit 4 Maintaining Your Brand -Keeping your message consistent -Customer service is marketing -Reputation management -What to monitor -Handling attacks

2040338

Cost: $195.00

Start date: 09/05/17



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Get involved in the move from in-person to online communication. Learn what social media are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. For anyone interested in social media. Agenda Unit 1: How Marketing has Changed and Where Social Networks Fit? How is marketing changing? Who is your customer & where are they online? What role does content play? What are the trends on the horizon? Unit 2: Where to Start? Strategy, Listening, & Accounts Start with a plan: Developing a social media marketing strategy. Where does listening & engagement fit into strategy? Learning to use some basic tools How are organizations using social media? Unit 3: What Do Social Networks Fit in Your Business? General overview of social sites that may fit your marketing goals. Where are your customers and how are they using social media? How to set up social network profiles? Can you measure the return on your investment? Unit 4: Using Facebook to Promote Your Brand and Engage Your Customers The Basics of Facebook: Personal & Business Applications How to Set-up Your Facebook Page Using Content and Posts to Boost Engagement Case Studies on How Businesses Use FacebookRequirementsInternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

2040323

Cost: $195.00

Start date: 09/05/17



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Different social networks have distinct characteristics, different features, and are used to develop a two-way communication and marketing strategy for your organization. Get a skill set for working and managing different social media platforms. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing. You will get a firm foundation in Twitter, LinkedIn, and Facebook platforms. Come away with both an understanding of these social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks. Three one-month courses. Requirementsnternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

2040326

Cost: $495.00

Start date: 09/05/17



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The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones. Then get step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. Finally, get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign.

2040337

Cost: $595.00

Start date: 09/05/17



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Get in on this exciting and growing way to communicate, market and serve your customers and clients. For businesses, nonprofits, government, and other organizations. From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and the possible uses for your organization. Learn how social networks are used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing. Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks. Three one-month courses.

2040322

Cost: $495.00

Start date: 09/05/17



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Twitter 

ID:35733
Twitter is a hot social media platform these days, and everyone seems to be using it. Learn the best way to take advantage of the unique opportunities Twitter offers, and discover the best ways to create relationships and network with your key constituents. You will find out the best and easiest techniques for successful interactions in the Twitter verse. Agenda Unit One How to Use Twitter -Uniqueness of Twitter -Creating Tweets and messages -Doing Research and information gathering with Twitter -Integrating Twitter with other publicity Unit Two Developing relationships -You’re it! How tagging people and sharing content keeps you relevant -Why tagging people is better than direct messaging -Developing relationships in the Twitter verse and why it’s important -How to get retweeted Unit Three What lists can do for your online presence -How to create and edit lists -Getting others to share your lists -Getting yourself listed on other Tweeters lists – and why you want this to happen Unit Four Your personal brand using Twitter -Twitter as a networking tool -How to create a personal brand using Twitter -What not to do on Twitter -Quantity versus quality – how to monitor and maintain your list of followers and who you are followingRequirementsnternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

2040327

Cost: $195.00

Start date: 09/05/17



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